Skip to content

Executive Leadership

Tara_350x350

Tara Aasand

VP of Sales & Relationship Management

Tara Aasand is the Vice President of Sales and Relationship Management at LTi and is responsible for supporting new business growth opportunities as well as managing existing customer relationships. Working directly with our sales managers and account managers, she thrives to achieve customer satisfaction by taking a consultative approach with her team for both customer and prospective customer needs. She has spent the majority of her career in the equipment finance industry, gaining experiences in areas such as sales, business development, and management roles. Tara is passionate about LTi’s customers and their experience with our products and services, working to stay consistently engaged with customer initiatives and industry trends. While Vice President of Sales and Relationship Management is her primary job function by day, Tara also enjoys sports, spending time with her family, and home projects.

Tara has participated in a number of different industry associations, including, Past President for National Equipment and Finance Association (NEFA), First “NEFA” Member of the Year, Top Influential Women in Equipment Finance by Monitor Daily, and is currently sitting on the Equipment Leasing and Finance Association (ELFA) Service Provider Committee as well as the LeasePAC Business Council.

She has participated in industry associations, including:

More To Explore

Green Assets and Sustainability in the UK: Opportunities for Service Providers

Discover how the UK’s focus on sustainability is driving demand for green assets in the asset finance industry. Learn about key trends, ESG reporting, and how the push for sustainability is reshaping the UK asset finance sector. As companies strive to meet net-zero targets and enhance ESG scores, the demand for financing sustainable technologies has surged. Service providers can capitalize on this trend by offering tailored financing solutions and leveraging platforms like LTi Technology Solutions’ ASPIRE to streamline lifecycle management and regulatory compliance. Discover how embracing green asset finance positions your business for long-term growth and environmental impact.

Cost Pressures and Economic Challenges in the UK Asset Finance Industry

The UK asset finance sector is grappling with rising operational costs, economic uncertainty, and increased regulatory demands. With inflation easing but uncertainties persisting, firms are seeking strategic ways to manage cost pressures while maintaining a competitive edge.

Technology investment is critical as firms adopt AI, automation, and data analytics to streamline operations and enhance customer experiences. Simultaneously, compliance costs and recruitment challenges in securing top talent are driving up expenses, particularly for SMEs. Rising insolvencies and client defaults further highlight the need for robust risk management strategies.

To thrive in this environment, firms can leverage scalable, cloud-based solutions like LTi Technology Solutions’ ASPIRE platform. With over 35 years of expertise, ASPIRE empowers firms with tools for digital transformation, enhanced risk management, and sustainable growth.