Skip to content

Executive Leadership

LTi Headshots

Jennifer Martin, CLFP

SVP/CPO

Jen Martin is the Senior Vice President and Chief Product Officer at LTi Technology Solutions, leading product roadmap/investment strategies and supporting the organizations drive to provide market and client solutions through its use of ASPIRE.

While Senior Vice President and Chief Product Officer is her primary job function by day, Jen does lots of other things to stay happy and busy! She and her husband (George) collect and drive classic cars for restoration and fun, she volunteers in her community as a youth basketball coordinator and finally, spends time helping her parents. Jen is a CODA (child of deaf adults) and is a certified sign language interpreter.

Prior to LTi, Jen Martin was part of the Key Equipment Finance senior leadership team, responsible for the successful execution of KEF’s technology roadmap as well as the sales enablement team, leveraging data driven strategic modeling to assist with marketing capabilities and delighting clients through the implementation of innovative technology tools.

Jen Martin has been in the equipment finance industry and Key for 28 years. Jen Martin is a founding member of the ELFA Women’s council, Immediate Past chair for the ELFA Operations and Technology committee/conference, is a member of the Monitor’s Editorial Board and part of the Innovation Advisory Council.

She has participated in industry associations, including:

More To Explore

Green Assets and Sustainability in the UK: Opportunities for Service Providers

Discover how the UK’s focus on sustainability is driving demand for green assets in the asset finance industry. Learn about key trends, ESG reporting, and how the push for sustainability is reshaping the UK asset finance sector. As companies strive to meet net-zero targets and enhance ESG scores, the demand for financing sustainable technologies has surged. Service providers can capitalize on this trend by offering tailored financing solutions and leveraging platforms like LTi Technology Solutions’ ASPIRE to streamline lifecycle management and regulatory compliance. Discover how embracing green asset finance positions your business for long-term growth and environmental impact.

Cost Pressures and Economic Challenges in the UK Asset Finance Industry

The UK asset finance sector is grappling with rising operational costs, economic uncertainty, and increased regulatory demands. With inflation easing but uncertainties persisting, firms are seeking strategic ways to manage cost pressures while maintaining a competitive edge.

Technology investment is critical as firms adopt AI, automation, and data analytics to streamline operations and enhance customer experiences. Simultaneously, compliance costs and recruitment challenges in securing top talent are driving up expenses, particularly for SMEs. Rising insolvencies and client defaults further highlight the need for robust risk management strategies.

To thrive in this environment, firms can leverage scalable, cloud-based solutions like LTi Technology Solutions’ ASPIRE platform. With over 35 years of expertise, ASPIRE empowers firms with tools for digital transformation, enhanced risk management, and sustainable growth.